This is such an easy way to do something fun for the man in your life - they can be so hard to buy for and most of us only get bills in the mail anymore. The socks are hilarious and perfectly timed for each season. We did the split, one serious pair, one funny pair. I did the subscription from father's day to Christmas. I think a quarterly subscription could be a good idea too. The trick is to throw out the old, hole in the toe socks in his drawer so that he doesn't get too many 😉. I highly recommend!